Sanisphere offers ad-hoc surveys on various marketing issues, based on methodologies ranging from market surveys investigation techniques to focus groups, qualitative and quantitative interviews :

Market surveys (market sizing, market segmentation, channels mapping…)

Business case: faith-based organizations are known to represent a significant part of the market in a major African country. Nevertheless, the structure of this sub-market is highly fragmented and each organization has developed its own procurement policy with various channels. How big is this market? What is the weight of the major therapeutic classes in their purchases? What are the distribution channels? Which players should be approached to increase penetration in this market?

Concepts / products testing

Business case: a company considers launching a new peadiatric form (intra-rectal versus injectable) of a well-established drug. How will physician and patients react to the new form? Will it help increase the product penetration? Improve patients’ experience? In which case will it be the most appropriate? In consequence, how should the product be positioned?

Pricing surveys

Business case: a specialty drug benefits from a very strong position on its market. Nevertheless, low-price generic drugs have eroded market shares on certain categories, though penetration is still correct. How should the pricing policy be adapted? What would be the impact of a price reduction? In which proportions market shares could be re-captured? Would the reputation of the specialty as a highly efficacious drug suffer from a low-price strategy?

Programs evaluation

Business case: a program aims at making a drug accessible to people who otherwise couldn’t afford an efficacious treatment. The same drug would be sold at different prices in the same channels, offering a no-profit no-loss price to patients with limited financial means while preserving margins on more affluent ones. Does the program reach its objectives? Are all stakeholders fully contributing to the success of the initiative? How can the approach, the positioning and the process be improved for a greater impact?

Environment survey

Business case: a leading pharmaceutical company has in its portfolio a product around which various international initiatives are being launched. The firm is considering contributing to these initiatives but is still perplex on how to approach the issue. What are exactly these initiatives emerging? How will it change the landscape? Who are the organizations and the people who count – decision makers, opinion leaders, influencers…  What kind of contribution would be the most helpful? Will it help position favorably the company in the future? What are the risks of doing nothing?