Sanisphere delivers a range of services offered on a non-exclusive basis, based on panels of pharmacists and physicians:

Promotion Observation Post

Promotion Observation Post provides an evaluation of subscribers’ promotional activities and visibility on how they compare to the competition. Multi-factor analyses reveal levers that can help improve promotional activities for a maximum impact.

Objectives: optimize resources allocation, improve promotional tools and messages, manage and motivate the sales force.

Pharmacies Observation Post

In a context where most drugs can be obtained in pharmacies with or without prescription, Pharmacies Observation Post provides an analysis of the importance of each sales driver (prescription, pharmacist’s advice, self-medication) per class of product and an indicative measure of product penetration per driver.

Objectives: orient promotional efforts to the right targets, adapt messages.

Prescription panel

The prescription panels follow on a year-round basis all prescriptions written by a panel of physicians, offering a measure of product penetration per indication. The methodology also allows experimental approaches assessing the impact on prescriptions of changes in the promotional strategy.

Objectives: optimize resources allocation, re-position key products, adapt messages.